P03: Reflection

Goal

Using any of the forms covered in this course or a combination of, you will create a clearly designed message on the topic of your choosing. The following forms are permitted for this project, any non-visual design forms (i.e. sound) as well as video or film are not permitted:

If you are unsure about the format you are choosing, please check with your instructors.

Topic

In your final project you will work with a topic that is of interest to you; it may be from another course, or a topic of personal interest. The expectation is that you will do any necessary research to understand the topic to allow you to communicate that topic to your given audience effectively.

Process

Given this is the final project we will not be providing a specific process to follow. You are expected to explore the design process as necessary to find the most effective way to communicate the given message or topic. Remember that more exploration of the problem that you perform, the better the end result often is. Potential tools that you can use include:

You will step through the design process as you see fit, and create a process summary that illustrates how the process went. Your analysis will focus on why your design succeeds in conveying the given message to your audience using the principles you have applied, as well as explaining why the chosen medium helps convey the message.

Using Other's Materials

For this project, you are permitted to work with materials from other sources. All materials not yours, must be cited appropriately, and any visual materials that are not yours must be reworked in a way that clearly demonstrates your own design considerations. Simply appropriating visual materials without considerable reworking will be considered plagiarism. When in doubt, ask your instructors.

Please remember that any component that makes use of others' ideas should reference them clearly using appropriate and consistent formatting (i.e. MLA, APA).

Final Delivery

Final deliverables are due to Canvas before the lecture on Week 12 lecture (Apr 2). Any physical materials (i.e. flipbooks) are to be delivered at the beginning of the lecture on Week 12 lecture (Apr 2). Please remember that professionalism in your submission is important:

Late and Problematic Submissions

Late submissions receive a 10% penalty per day late. Improperly submitted files receive an automatic 25% deduction.

Deliverables

  1. Your design, which communicates a clear message to a specific audience.
  2. A concept summary (max 250 words) which defines the audience and purpose to your design.
  3. A process summary (max 750 words) that explains how the process went.
  4. An analysis (max 750 words) that effectively argues why the design succeeds.

Final Document + Rubric

The following details what we will expect from your final deliverables:

  1. Your visual design's application of design and photographic principles. (4 points)

    Principles we are looking at: Use of angle, balance, scale, colour, framing, composition, type.
    4 points - Images demonstrate an exceptional use of design principles.
    3.25 points - There are some minor concerns with application of up to two of the listed design principles.
    2.5 points - There are some major concerns with application of up to three of the listed design principles.
    1.75 points - There are lots of major concerns with application of up to four of the listed design principles.
    0 points - Design principles are rarely or never being demonstrated or used effectively.

  2. A written description of your message and intended audience - maximum 250 words. (3 points)

    3 points - Message is presented clearly and understandably with an effective definition of audience.
    2.25 points - Message is presented clearly and understandably with a somewhat problematic definition of audience.
    1.75 points - There are minor concerns with clarity or understandability of the message with a problematic definition of audience.
    1.25 points - There are major concerns with clarity or understandability of the message with a problematic definition of audience.
    0 points - Message is entirely unclear or not understandable, and audience is hardly defined.

  3. A written process summary of how you applied the design process and its influence on your final outcome. You may include images of your process as needed - maximum 750 words. (6 points)

    6 points - Clear and concise explanation of the process which uses evidence effectively to demonstrate 'how' the process created the resulting outcome.
    5 points - Some minor concerns: Summary is somewhat unclear in its explanation of the 'how' of the process, though uses evidence fairly effectively. We can still see the connection of the process to the resulting outcome.
    4 points - Some major concerns: Summary appears to be missing portions of the 'how' of the process and little evidence is used, making it difficult for us to see the connection to the resulting outcome.
    3 points - Lots of major concerns: Reflection is missing portions of the 'how' of the process and no evidence is presented, meaning we are unable to determine how the process resulted in the final outcome.
    0 points - The process summary that is presented is not understandable, or not available.

  4. A written analysis of your design explaining why it succeeds in conveying your message to the audience using examples from the design process, image and text pairings, and design (or) photographic principles - maximum 750 words. (6 points)

    6 points - Clear and concise analysis that illustrating 'why' the final images succeed in conveying a consistent message through evidence and citing of design techniques or principles.
    5 points - Some minor concerns: Analysis is somewhat unclear either in illustrating 'why' the final images succeed in conveying a consistent message or in the citing of specific design techniques or principles.
    4 points - Some major concerns: Analysis is unclear in illustrating 'why' the final images succeed in conveying a consistent message and in the citing of specific design techniques or principles being applied.
    3 point - Analysis is not connecting the use of design techniques or principles with 'why' the final images succeed in conveying a consistent message.
    0 points - The analysis does not make mention of design techniques or principles, the 'why' the final images succeed, or no analysis is presented.

  5. A list of citations for any ideas not of your own creation in an appropriate and consistent formatting (i.e. MLA, APA) (1 point)

    1 point - All potential citable items have been included.
    0 points - Potential citations have been missed.