P02: Image + Text

Goal

To create a clear message using an integrated combination of image and text.

Background

In the Scott McCloud reading are identified seven common text and image relationships. McCloud explains that "people have a misconception that the combination of image and text is 'simplistic'" Based on McCloud's categorization system (listed below), you will be demonstrating at least four different image and text combinations.

Form

The message you try to convey may take on one of the following forms:

Rules
  1. 4-24 images of your own production.
  2. At least four different image and text pairings.
  3. Images must be photographed, hand-rendered, digitally-rendered or altered by you.

Due

Final deliverables are due to Canvas before the Week 9 lecture (Mar 12).

Late and Problematic Submissions

Late submissions receive a 10% penalty per day late. Improperly submitted files receive an automatic 25% deduction.

Final Document + Rubric

The following details what we will expect from your final deliverables:

  1. Your image and text combinations. (3 points)

    Principles we are looking at: Use of angle, balance, scale, colour, framing, composition, type.
    3 points - Images demonstrate an exceptional use of design principles.
    2.25 points - There are some minor concerns with application of up to two of the listed design principles.
    1.75 points - There are some major concerns with application of up to three of the listed design principles.
    1 points - There are lots of major concerns with application of up to four of the listed design principles.
    0 points - Design principles are rarely or never being demonstrated or used effectively.

  2. Labels of what kinds of pairings each image and text combination is according to McCloud. (2 points)

    2 points - All labels for image-text combinations are correct.
    1.5 points - Concerns with one label for image-text combinations.
    1 point - Concerns with two labels for image-text combinations.
    0.5 points - Concerns with three labels for image-text combinations.
    0 points - Concerns with all the labels for image-text combinations.

  3. A written description of your message and intended audience - maximum 150 words. (3 points)

    3 points - Message is presented clearly and understandably with an effective definition of audience.
    2.25 points - Message is presented clearly and understandably with a somewhat problematic definition of audience.
    1.75 points - There are minor concerns with clarity or understandability of the message with a problematic definition of audience.
    1 points - There are major concerns with clarity or understandability of the message with a problematic definition of audience.
    0 points - Message is entirely unclear or not understandable, and audience is hardly defined.

  4. A written process summary of how you applied the design process and its influence on your final outcome. You may include images of your process as needed - maximum 750 words. (6 points)

    6 points - Clear and concise explanation of the process which uses evidence effectively to demonstrate 'how' the process created the resulting outcome.
    5 points - Some minor concerns: Summary is somewhat unclear in its explanation of the 'how' of the process, though uses evidence fairly effectively. We can still see the connection of the process to the resulting outcome.
    4 points - Some major concerns: Summary appears to be missing portions of the 'how' of the process and little evidence is used, making it difficult for us to see the connection to the resulting outcome.
    3 points - Lots of major concerns: Reflection is missing portions of the 'how' of the process and no evidence is presented, meaning we are unable to determine how the process resulted in the final outcome.
    0 points - The process summary that is presented is not understandable, or not available.

  5. A written analysis of your design explaining why it succeeds in conveying your message to the audience using examples from the design process, image and text pairings, and design (or) photographic principles - maximum 500 words. (5 points)

    5 points - Clear and concise analysis that illustrating 'why' the final images succeed in conveying a consistent message through evidence and citing of design techniques or principles.
    4 points - Some minor concerns: Analysis is somewhat unclear either in illustrating 'why' the final images succeed in conveying a consistent message or in the citing of specific design techniques or principles.
    3 points - Some major concerns: Analysis is unclear in illustrating 'why' the final images succeed in conveying a consistent message and in the citing of specific design techniques or principles being applied.
    2 point - Analysis is not connecting the use of design techniques or principles with 'why' the final images succeed in conveying a consistent message.
    0 points - The analysis does not make mention of design techniques or principles, the 'why' the final images succeed, or no analysis is presented.

  6. A list of citations for any ideas not of your own creation in an appropriate and consistent formatting (i.e. MLA, APA) (1 point)

    1 point - All potential citable items have been included.
    0 points - Potential citations have been missed.