Remembering to Think Visually
Please close laptops
Only the right section of the class may have laptops open.
We will first be doing the course evals. It is often most useful if you can highlight for us points of persistent confusion, or things you found most beneficial. Course information:
- Instructor: Andrew Hawryshkewich
- TAs: Leila Aflatoony and Emily Ip
- Course: IAT-110, Section D100 (Visual Communication Design)
- Term: Spring 2015
The course final is comprised of two parts:
- The take-home, released today (worth 5%)
- The in-class, done next week (worth 10%)
Visual Communication Design
The ability to analyze and create effective visual media messages.
What We Expect
Unlike the quizzes, we will not be testing on if you can remember precise concepts from a specific reading. We will be asking you to apply and use concepts covered in the course.
What is meant by design being an iterative process? and what techniques might we use to generate ideas?
Design + Photographic Principles
What are some of the design principles and photographic principles we have talked about?
The elements that support the concept, intention or idea:
- Shot length
Remember that fonts have:
Image and Text
Remember that the combination of image and text is a balance: Either or both together can form the focus of the message.
Image and Text
Questions to determine pairings, do the image and text...
- ... say the same thing? (Duo specific)
- ... say nothing related? (Parallel)
- ... only say the message when together? (Interdependant)
- ... elaborate on one another? (Additive)
- ... work together as an illustration? (Montage)
Image and Text
To help you determine pairings, cover the text and look at the image. Then do the reverse.
Understanding how meaning is built from connotations and denotations will likely be important to recall.
Remember the arc of our narratives:
- Exposition: Introduces characters and situation
- Turning point + complicating action: Conflict occurs and obstacles encountered in pursuit of goal
- Climax + resolution: Goal achieve or conflict resolved
Remember how sequence, arrangement, and framing of panels enhances a narrative.
Remember that timing, easing, and squash/stretch create more realistic animation.
You know the areas we will ask questions on, so be prepared to write about:
- The connection between forms and meaning
- Techniques, and how/why they are applied
- The analysis and creation of visual communication
Will be delivered through Canvas much like any of your other quizzes. Consider it your final exam primer.
- 10 questions
- 45 minutes to complete
- Worth 5/15% (of the final exam grade)
Final Exam Reminders
- Bring writing utensils: Pen, and, or, pencil
- Bring your SFU Student ID
- Be on time
For next week
- Do the take-home exam
- Prep for the final exam
How to Contact Andrew
- Thursdays 1:30-2:20pm outside of AQ 3182
Mondays from 10:30-11:20am on the SFU Surrey mezzanineEaster Monday, no classes
- Tuesdays from 12:30-1:20pm on the SFU Surrey mezzanine
- By email appointment
- Email: email@example.com
- Phone: 778.782.9747
- Office: Room 2816 (SFU Surrey)