Worth 1000 Words

Close All Laptops Please

Only the right half of the class may use their laptops.

Close all laptops please

Carson on Design

David Carson (famous grunge typographer and surfer) gives us some things to think about design-wise.

Pictures' 1000 Words

A photo of a very happy looking frog-shaped teeter-totter


Have two parts:

  1. The Signifier, which is the form we can physically sense
  2. The Signified; which is the mental or psychological associations

An Example of Signs


A photo of a kitten


  • cat
  • furry
  • cuddly
  • evil
  • claws

Icon, Index, Symbol

These define three approaches that we take to defining the relationship between the signifier and signified.

Why These Are Important

Icon, index and symbol illustrate different ways we can build clarity in meaning when trying to convey a message. It also help assess how clearly that relationship may be understood.


How do we open this door?

A door with the handle on the wrong side


The literal or descriptive meaning.


A photo of a very happy looking frog-shaped teeter-totter



The individual or cultural meaning.


A photo of a very happy looking frog-shaped teeter-totter




Connote / Denote

The McDonald's golden 'M'

Connote / Denote

The Obama 'Hope' poster

Any questions?

P01 Introduction

Working from P01 Proposal, you will now bring your concepts to photographic form.

Please note:

P01 Audience

As part of P01, we need to understand who your message targets, who is the receiver? Give us enough detail to be potentially empathize with the person. As a result, their thoughts or state of being tends to be more useful than demographic information.

Cameras and Software

As has been mentioned previously, you are entirely welcome to use whatever cameras or software you see fit, but remember that all photos and work must be your own.

Tutorials for the free Graphic Image Manipulation Program (GIMP) are available on Canvas.

Photo Manipulation

A photo of a bird

Photo Manipulation

Combining images:

Photo Manipulation

Combining images:

A photo of a bird

Photo Manipulation

A photo of a man mowing facial hair

Participation this Week

Given the concept that you are pursuing, go out and take 1-2 photos that might illustrate your concept. Then submit the images to the Canvas discussion.

You will have until...


Why designers weep

Critique is an integral part of design.

Let's Critique

Find two other classmates to sit and discuss your work with.

Step 1

You will have about 5 minutes

Show your photos that you have taken without mentioning your message yet. Your peers should describe what they see:

Step 2

You will have about 5 minutes

Say what your topic or opinion is. Your peers should now interpret the images for their meaning:

Step 3

You will have about 5 minutes

Summarize your peer's thoughts.


Why and How?

Reasons for designing

In this week's reading, Chimero brings up a series of polarities:

Reflecting and Analyzing the Process



P02: For Next Week

For P02, you should aim to have the following for next week's lecture:

We will be critiquing your work in lecture, so bringing deliverables to talk about is recommended!

For next week

Please remember!

  1. Work on P02
  2. Bring photos ready to talk about

Type, and how to
work it!

How to Contact Andrew

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