The Creatives

Close All Laptops Please

Only the right section of the class may use their laptops.

Close all laptops please

P01 This Week

For today, we're hoping you have:

Project Deliverables

You are not required to complete and submit weekly items, but we will often use them in class. Plus it makes your work easier!

P01 Proposal Guide

To help understand the kinds of things we're looking for in the proposal, we have put together a guide which will be available on Canvas later today.

Photo Content

As we will talk about next week, your photo's content does not have to be directly of what you are trying to communicate.

P01 Clarifications

To help understand timelines on projects, we have become a bit more explicit.

Any P01 questions?

Iterate Iterate Iterate

How much should we?

You should never stop!

Academic Integrity

How Many Creatives?

How many of you would consider yourselves 'creative' in one way or another?

The Long Game

(Part 1)

"Why Leonardo Da Vinci was no genius."

The Long Game Part 1: Why Leonardo Da Vinci Was No Genius (on Vimeo)

Sketching Photos

Working with your idea, sketch out five different images that could convey it.


  • Content
  • Design principles

Sketching Photos

(Part 2)

With your neighbour, discuss your initial sketches.

Talk about:


Convey a focus through:

Shot Length

One tool through which you can clarify the focus.

Ranges from:

Extreme Long-shot & Long-shots

Useful for establishing a setting.



May include some of the subject


Mid long-shot

Allows us to see all of the subject.


Mid long-shot

Mid-long-shot Ron Jude, Emmet (1984)


Uses some parts of the subject, though we still feel like we are seeing the whole.





A feature of the subject takes up the frame.



Close-up Shot from "The Shining"

Extreme close-up

A small detail of a feature takes up the frame.

Extreme close-up


Can help set a tone or location of the shot.

Low Angle

We are looking up at the subject, which creates a sense of superiority or credibility.

Low angle Shot from "No Country for Old Men" (2007)

Low Angle

Low angle

High Angle

We are looking down at the subject, which creates a sense of isolation or inferiority.

High angle Shot from "Office Space" (1999)

High Angle

High-angle Shot from "The Pursuit of Happyness" (2006)

Straight Angle

We are on the same level as the subject, which creates a sense of equality.

Straight angle Shot from "The Hurt Locker" (2008)

Straight Angle

Straight angle Shot from "Rocky III" (1982)

Tilted Angle

The subject is tilted, which creates a sense of unease or desparation.

Tilted angle Shot from the original "Batman" TV series.

Subjective Angle

We are looking from the character's point of view, which creates a sense of embodiment.

Subjective angle Shot from "Inglorious Basterds" (2009)


What do they mean?


"Selfie with my teacher while she having contractions :D"

Selfie From Twitter

Visual Organization

Remember that we can build relationships between items through a variety of means:

  • Color
  • Texture
  • Shape
  • Direction
  • Size


It helps to establish what is the focus and how it is focused.

The What

Of composition

  • What is in the frame?
  • What do you want us to focus on?
  • How many elements are there?

The How

Of composition

How do you direct our focus?

  • Positioning?
  • Contrast?
  • Focus?

Rule of Thirds

A guideline in which important areas of focus are aligned with a 3x3 grid applied to the image.

Rule of thirds

The Long Game

(Part 2)

"The missing chapter."

The Long Game Part 2: The Missing Chapter (on Vimeo)

Sketching Photos

(Part 3)

Taking your earlier sketches revise your sketches, using further photographic compositional techniques.



Think before you hit the Instagram


Strange filters?

Meaning of Colour

Colour can help to provide both cultural and informational meaning to a viewer.

A caution sign

Talking About Colour

  • Hue: The name of the colour
  • Saturation: How intense is the colour
  • Brightness: The lightness or darkness

Colour Harmonies

Types of harmonies

  • Monochromatic: One colour's tint, tone and shade
  • Analogous: Colours next to one another
  • Complementary: Colours opposite one another
  • Triadic: Colours evenly spaced 3-ways

Making Harmonies

Make each of these

  • Monochromatic: One colour's tint, tone and shade
  • Analogous: Colours next to one another
  • Complementary: Colours opposite one another
  • Triadic: Colours evenly spaced 3-ways

Taking Better Photos

Some tips and pointers


Rule of Thirds





Quiz 01

You will have until next Thursday at 2:30pm to complete the quiz on Canvas.

Please note:

How to Submit P01

Andrew will now demonstrate.

P01 Submission

Some pointers:

For next week

Please remember!

  1. Project 01 is due before lecture!
  2. Complete the quiz
  3. Bring a camera to next week's lecture

How something can be worth a 1000 words.

How to Contact Andrew

Office Hours: