05 The T in Type

Close All Laptops Please

Only the back half of the class may use their laptops.

Close all laptops please

P01 Returned

The major concerns that came up:

Participation Grades Returned

Main concerns with participation grades:

P02 Critique Time

Find at least two other classmates to sit with and discuss your work.

Make sure to take notes on what you discuss.

Step 1

You will have about 10 minutes

Show your photos that you have taken without mentioning your message yet. Your peers should describe what they see:

Step 2

You will have about 10 minutes

Say what your topic or opinion is. Your peers should now interpret the images for their meaning:

Step 3

You will have about 10 minutes

Summarize your peer's thoughts.


Please double-check the final deliverables and project rubric before submitting:

Submit as one clearly titled PDF file to Canvas before next week's lecture.

The T in Type

The History of Type


"[Typography] is a craft by which the meanings of text (or its absence of meaning) can be clarified, honoured, and shared..."
Robert Bringhurst


Humanist, sans, graphic, transition, serif, etc; these do not define typefaces, these describe them.

A listing of type categories "What Font Should I Use?": Five Principles for Choosing and Using Typefaces

Why You Should Care

Different type classifications give us an understanding of what meanings or era they convey.

Serif Humanist

Serif Transitional

Serif Modern

Sans Geometric


Finding Type

You will now be going out on the hunt for type.

  1. Go out and find two very different examples of typography in use
  2. Sketch out the example in your sketchbook
  3. Take a photo and submit it to this week's discussion

Identifying Type (Part 2)


Helvetica Love

Helvetica Examples

Yahoo logo
Yahoo logo in Helvetica

Helvetica Hate

Helvetica Examples

The Home Depot logo
The Home Depot logo in Helvetica

Comic Sans

Comic Sans Examples

Louis Vuitton logo
Louis Vuitton logo in comic sans

Comic Sans Examples

Disney logo
Disney logo in comic sans

Comic Sans Examples

Harley Davidson logo
Harley Davidson logo in comic sans


Be wary of when your content and type do not match.


An ad for a calm, relaxing country manor set in a bolded, red font 23 Really Bad Font Choices (bonfx)


An ad a Megadeath metal concert set in a very old-style script font 23 Really Bad Font Choices (bonfx)

Find a Match

Using DaFont.com find a font that says "nice relaxing weekend on the beach".

Find a Match

Using DaFont.com find a font that would help this image say 'freedom'.

A photo of an eagle flying through the sky.

Putting the Face Back in Typeface

Read the Brief

A good portion (30-40%) of issues from P01 resulted from individuals not reading the project brief and missing pieces of the project as a result.

For next week

Please remember!

  1. Finish P01
  2. Complete the second quiz

When image meets text.

How to Contact Andrew